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North East Business: Top Tips From The Region’s Business Leaders

North East Business: Top Tips From The Region’s Business Leaders

As a proud North East business, we’re happy to share our knowledge with others for the betterment of the business community. Check out our blog for helpful tips when it comes to business accountancy.

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In celebration of North East business, we’re bringing together some of the most influential business leaders from a range of industries in the region – sharing their exclusive tips and advice on running an organisation and making it a success!

 Local Exhibitions

Marc_Gordon 1“When exhibiting at business events, always have a goal of what you expect to achieve from the event – rather than turning up and hoping for the best.”

Marc Gordon is a partner at Exposure Events and specialises in delivering business to business trade exhibitions in the North East and all around the UK.

 

Business Coaching

garethshackleton“Stop!

From time to time it’s absolutely critical to take time out from business, take stock of where you are and where you want to be – creating a plan to get there. It’s all too easy in our busy lives to put our heads down and get on with the day-to-day work, letting ideas and opportunities slip by.

If you don’t stop and take time to think regularly, make and modify plans, you can’t create sustainable change. Change is inevitable whether we like it or not and changing anything is often more about what you stop doing than what you start doing. How else can you find the time and attention?

Stop doing what you’ve always done. Stop procrastinating – stop now!”

Gareth Shackleton is a business coach and owner of an ActionCOACH franchise, working with the owners of small and medium sized companies throughout the North East who want to build a business that can work without them and is more profitable, scalable and more sustainable.

 

Professional Printing

jill-roe-510759426“Professional photo printing is paramount for all SMEs. Ensuring that all of your business materials, promotional displays and banner stands are printed in the highest possible quality is vital to projecting your business in the most professional manner possible. Brand is everything – and professional printing is essential to effective business branding.”

Jill Roe is the owner of Digitalab, the leading North East provider of professional photo printing services to amateur and professional photographers throughout the UK.

 

Human Resources

LouiseHR“Your employees are the key to your business success. In a knowledge economy, you need to focus on retaining your most talented employees, nurturing your stars and fostering a productive work environment to get the best from your team – consequently making a difference to the bottom line of your company.”

Oculus-HR have over 15 years’ experience and are currently servicing over 50 clients across the North of England. We offer support and guidance in HR Consultancy projects, monthly retained and Interim. We can provide HR advice, HR training, Psychometric testing and an employee engagement tool to focus on your employees development within your business.

 

Networking

alex gordon“To get the best out of networking, you must build the ‘Know, Like & Trust’ needed before people will start to refer you. Don’t go into a networking event with all sales guns blazing – all you will do is create a ‘take me out’ situation where everyone’s red light will go on.”

Alex Gordon is the director of Network North, the North East’s biggest independent networking organisation providing networking meetings that work.

 

Marketing

tomvolpe“Every business sector is different – it’s essential to work out the success factors that are most important to you before you start your marketing activity. Is the goal of your activity 100% focused on lead generation and sales, or is growing awareness of your brand an important part of the project?

Once you’ve got your end goal in mind, it’s about working backwards – and designing a solution that will deliver the success you need.”

Tom Volpe is the managing director of GNT Media, a dynamic and young online marketing company. We provide SEO, social media and content marketing services to clients around the world from our base of operations in the North East.

 

Recruitment

lauraoriginal“Hiring the best staff for your business is paramount to your success – don’t be afraid to hire people better than you, and make sure you follow my top 5 tips to attract and retain the most talented people in your industry:

1. Find out what the going rate is for the position and at least match it.

2. Offer a comprehensive employee benefits scheme including perks you don’t see everywhere else like subsidised gym membership or beauty treatments.

3. Offer employees an achievable career ladder to climb.

4. Create an employee incentive program.

5. Offer a profit sharing scheme.”

Laura set www.sharperecruitment.co.uk up in 2009 with her mum Julie. Coming from a digital and creative background, Laura’s friendly, approachable manner is backed with years of digital employment experience. She has gained invaluable skills in recruitment, career progression and client care – and her work adopts a mainly consultative approach. In addition to their digital and creative recruitment business, Laura and Julie run www.epictimes.co.uk, a publishing and events company for the creative and digital sector – which hosts an annual conference for web designers and developers called www.dibiconference.com.

 

Accountancy

insight-accountancy-logo“It’s vital to keep on top of your finances, recording income and expenses – every step of the way. Running a business can be hectic enough, but by hiring an accountant you can give yourself time to focus on growth – ensuring your finances are all in order and reducing your costs.”

Click here to win a years FREE accounting from Insight Accountancy!

Insight Accountancy is a family business established in 2005. We provide a comprehensive range of business accounting services to SMEs across the North East. With clients across an array of diverse industries, we’ve got the expertise to streamline your finances and help you achieve your monetary goals.

 

Image Credit: Neil Thompson

Rob Winder

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